MyTurf Supported Ad Modes

MyTurf offers our Internet Partners a number of choices of different advertising modes to best fit the quality of their services and to maximize ad revenue generation from their private networks. We offer an optimal combination of advertising modes to allow Internet providers the ability to segment subscription service packages from “free” to “paid” with supplemental advertising revenue that’s automatically generated by the MyTurf “AdValue” platform. Advertisers measure the cost of advertising by CPM (cost per 1000 ads served), CPC (cost per click) and CPA (cost per action). MyTurf uses these industry standard terms to track and report Internet providers revenue share on a daily bases.

Try our Revenue Estimator with each supported  Ad-Mode  here.

User Authentication Ads

Display ads on welcome, exit and time out pages.  These are typically called pre-authentication pages since the users have not been allowed on the network, they see ads instead.  Display banners are purchased by advertisers by COST PER THOUSAND displayed or CPM.  

DNS Errors

Sometimes called 404 error ads, DNS error ads are text search ads that appear when users miss-type URL’s that do not resolve by one or more the DNS servers. Internet providers can turn on/off DNS error advertising when users type in URL’s that do not resolve to a registered Domain name. Instead of the standard system error messages the users will be sent to a web-page that resolves the misspelled URL or brand name and asks the user if they would like to proceed to the presented corrected link. This web page will have advertising that will include both text search ads and Display advertisements. DNS text search ads are paid per click, or sometimes referred to as Cost Per Click  (CPC) representing the payment when a user is sent to the buyers web-site.

Transparent Display Ads

It is up to the Internet provider to decide if they want to turn ON or OFF the remnant ads (ad blocker) in their network. In some limited bandwidth cases, it makes sense to turn off banner ads in order to optimize network quality; although with banner ads turned off there will be no advertiser revenue to share from the banner advertising since all remnant type banners are blocked.

Transparent advertising modes provide incremental revenue by blocking requests for lower paying remnant ads and asking for higher paying directly sold advertising. Transparent advertising comes from two major sources; 1) National Advertising originating from Myturf’s Ad Network partners, RTB Exchanges, Ad Trade Desks and National Advertisers that want to reach Hyper-Local areas. National ad feed partners are contracted by MyTurf for the benefit of our Internet Provider Partners.  Ad Feed partners do not pay like directly sold local advertising.

Transparent display banner ads non obtrusive, do not  pop-out, slide-out or push down pages and are non-interstitial, they integrate seamlessly into the users browsing experience.  They appear in stead of remnant ads and because they are highly targeted they pay many times more than standard display banners.  MyTurf suggests that publishers share in transparent advertising revenues.  Display banners are purchased by advertisers by COST PER THOUSAND displayed or CPM.

Transparent Text Search Ads

Text search ads are based on user search  keywords and domain history.  When set to Transparent, text ads appear transparently into ad spaces during the entire user session.  When Transparent text search ads replace display banner ads MyTurf suggests that publishers share in text search banner advertising revenues. Text search ads are purchased based on the Cost Per Click  (CPC) representing the payment made when a user is sent to the buyers web-site.

Interstitial text ads

Internet providers can turn on/off  Interstitial advertising to enable ads to slide out slowly from one of the display edges as overlays on the displays surface.  Interstitial text search ads will slide out from the display corners at timed intervals as float overs, sometimes called text sliders these ads can be set to track text search and domain history and be applied between search frames.  The presentation times are set by Internet providers for and can range from one text banner slider per day per unique user to a few per hour.  Interstitial text search ads are purchased based on the Cost Per Click  (CPC) representing the payment made when a user is sent to the buyers web-site.

Interstitial Display Banner ads

These ads work the same as Interstitial Text ads (above) but are “Display Banner Ads” and not text.  Interstitial display banners are purchased by advertisers via COST PER THOUSAND ads displayed or CPM.

Video Display Ads

There are a number of video display advertising options.  Pre-Roll, Mid-Roll, and Post-Roll videos are served before, during and after an existing internet video (Just like ads on You Tube, Hulu, CNN.)  Videos ads can also be shown upon authentication, interstitially or in Transparent ad display mode. Interstitial video ads are purchased by advertisers via COST PER THOUSAND displayed or CPM.

Recommended Ad Modes

Below is a small sample of different types of Internet providers and Equipment Manufacturers that would select different advertising modes for their network or gear.  Of course,  there are so many options the best way is to just Sign-Up and give it a go.  Try different options based on your comfort level and desired revenue goals.


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